Blueberry partner and exceptional business professional with an executive background including
more than 28 years experience in consumer packaged goods, Scott Norman's corporate career
portfolio includes some of the largest public and private manufacturing companies in a variety of
food industry segments. His career track record consists of successfully developing sales and
sales management techniques, managing and growing sales agency networks, identifying and
translating complex growth strategies for corporate and field implementation.
Blueberry Business Group is a partnership led by our President and CEO, Debra Bachar. Debra
possesses a lifelong career in the food industry, with a track record of developing breakthrough growth
and margin enhancement strategies for both Foodservice and CPG firms. Her corporate career began
with a retail sales agency and continued with national and international food manufacturers in
progressive corporate strategy capacities. Consulting since 2000, Debra has earned the reputation as
a successful business transformation specialist. In addition to client services and producing a series
of white papers, research and training seminars on behalf of industry associations and affiliates,
Debra is a member of Women for MACC (Midwest Athletes Against Childhood Cancer), International
Deli Dairy Bakery Association and served as Vice Chair of the 2009 Executive Development and
Programs Committee and Chair of 2009 Top to Top for the Women's Foodservice Forum. Debra was
awarded WFF's Committee Contributor of the Year in 2008 and 2009.

BLUEBERRY BUSINESS GROUP LTD MACHESNEY PARK, IL 815.877.6200
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About Us
Food Industry Specialists
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Blueberry Business Group has a specialized Business Process Management and
Transformation team consisting of the highest level of experienced Business Architects who
have assisted a wide variety of companies including Sears, Unilever, Kraft, IBM, Princeton
University, Wyeth Pharmaceuticals, ConocoPhillips and General Electric. Whether Blueberry
client needs are process modeling, acquisition integration, organizational mapping, growth or
to-market scenario planning, our seasoned executives are experts in their field with solid
reputations for helping save millions of dollars for domestic and international client firms.